ALEXACHUNG is making strides towards more responsible production with a focus on its denim and cotton collections. Using organic cotton which reduces water consumption, lasts longer and is much nicer to wear… what’s not to love? Alongside this, ALEXACHUNG’s evolux denim is an example of fabric innovation at its best. These pieces not only look cool, but are made from recycled materials (including plastic bottles!), use less water to create (850L per pair to be exact) and less water to dye the denim.
ALOHAS are paving the way for leather and vegan shoes. The FW21 collection is made using vegan leather (or ‘pleather’), production is all kept very local in order to reduce the environmental impact. As well as reducing the impact, producing everything locally allows the team to make regular visits to the manufacturer, the warehouse and make sure that working conditions are exemplary and the highest they could be. Oh, and not to mention every piece as stylish as can be!
Auor reduces its impact on the environment through multiple channels: recycled and compostable packaging, only producing short runs of our eyewear, using locally sourced and sustainable materials, and we know the people (and working conditions) behind their eyewear. We encourage the long life use of our eyewear by designing products that are made to last and are seasonless. Each pair of sunglasses can be worn anywhere, any time. A good pair of sunglasses never goes out of style.
CINTA THE LABEL
Cinta is ever evolving their approach to responsible fashion, from materials to production to profits. Cinta has recently committed to a lifelong partnership with Place 2 Be and will be donating a proportion of profits every year and volunteering on their mission. Place 2 Be is dedicated to improving the mental health of children in school to ensure that no child suffers alone and gets the help they require.
DE LA VALI
De La Vali work collaboratively with their factories and try to use as many sustainable fabrics as possible such as recycled cottons and fabrics made of rose petal and orange fibre. The brand also limit wastage by using every last piece of the meterage and brainstorm creatively every season on ways to rework exclusive fabrics and prints, breeding new life into otherwise ‘dead stock’ or ‘cabbage’ materials.
Equipment design products that last, not for just one season, but as timeless wardrobe classics with a long lifespan. Most pieces are made in organic, biodegradable fibres and can be hand washed, limiting the need for dry cleaning. The team continues to focus on choosing natural fibres, educating ourselves on best practices in this space, and evaluating our supply chain to understand areas and ways to make continued improvements with responsible production at the forefront of their strategy.
FAITHFULL THE BRAND
Faithfull The Brand keep everything locally made in Bali by skilled artisans and work closely with their teams to ensure that the processes are maximising their skillset and reducing waste at all possible opportunities. This often includes choosing handmade over factory made and are always doing their bit to create socially and environmentally conscious garments and striving for improvement season up on season.
All pieces made by Fanm Mon are created using deadstock materials, which are then cut and sewn into beautiful dresses in-house. Everything is made in one city, and mostly under one roof. This keeps the carbon footprint of the business under 2%. The combination of deadstock materials and a made-to-order model keeps waste at a minimum for Fanm Mon.
For Good News responsible and ethical production is at the heart of the company, and at the forefont of everything they do. The soles of all their shoes are made from recycled rubber, organic cotton, and a recycled eco-lite footbed. As well as making responsible shoes, Good News uses all of the rubber from returned shoes that can’t be recycled to create playgrounds for children and families in impoverished neighbourhoods, and they donate shoes to charities to keep everyone’s feet safe and protected.
Harris Tapper believes in a long-term sustainable business model and has goals to try to find a balance between environmentally friendly practices and sustainable business planning. They are committed to making pieces that sustain a long life, can be worn for any occasion and go with everything. Making each piece the ultimate wardrobe staple by virtue of its versatility is their goal. They are aiming to minimise polyester usage and include more environmentally friendly fabrics with each collection.
For Helmstedt, their choice of material is the most important part of their design process. They always strive to choose the material that is most environmentally friendly & produced in factories with a high social standard and working conditions. Some of these materials include recycled polyester, organic cotton & GOTS certificated materials. The products are not trend-based with a short lifetime, instead their pieces are designed so that Helmstedt customers will have and use each piece year after year.
Hosbjerg is constantly trying to improve its production and impact on the environment, through limited runs, material choices, using offcuts for accessories where possible and the way the products are made. The team use GOTS certified organic cotton and are looking to incorporate more fabrics into each collection as they develop.
HOUSE OF SUNNY
House Of Sunny pride themselves on producing small sustainable runs of collections, acting against fast fashion. Producing two seasonal collections a year sets the design team at a slower pace, allowing them time to research and source sustainable fabrics and manufacturing methods. House Of Sunny only produces small runs to avoid waste. Any samples or seconds get sold on their Depop platform to make sure everything goes to a good home. Zero waste is their goal.
In 2019, HVISK became a PETA certified vegan accessories brand as part of the brand’s commitment to positive change and impact. As well as this, the brand is incorporating more responsible fabrics and materials into each line including recycled plastic, nylon and more.
70% of all products made by Interiors are created using recycled polyester. All of the patterns are made using digital printing so no water is used and the factories are solar-powered! All collections are only produced in very limited quantities in order to reduce waste and in small female-led factories in Barcelona where everyone is paid fairly and properly.
The natural fibre composite of Le Sustain grass-based sunglasses consists of 23% cellulose fibres obtained from meadow grass, and 77% recycled plastics. Le Sustain sunglasses packaging includes a recycled jersey pouch and recycled cardboard box eliminating all polybags and excess packaging. Le Sustain has committed to implementing meaningful and sustainable business practices that reduce environmental impact.
Designed and made in Italy using natural jute and natural rubber and recycle all excess materials into future collections by skilled artisans. Not to mention the company only use recycled nylon for its ranges. The packaging is all made from recycled materials and fully recyclable when you’re done with it! Not to mention they’re as comfortable and chic as can be. What’s not to love about these stylish yet wonderfully responsible shoes?
At MATHE the team is always looking for recyclable materials for the jewellery and all packaging is recyclable. As well as this, the focus for the team is ethical working conditions: everyone is paid a fair wage (above living wage), working hours are strictly 9-5 and everything is made by hand by the team before being sent to the customer.
Not only are N Duo working to eliminate single-use plastic from their processes but the brand also uses recycled fabric, and are moving towards seasonless collections that are timeless and can be worn all year around. As well as this, it is important to the team that all employees and members of the NDUO family are working in safe environments and are compensated fairly. N Duo consciously educates everyone to eliminate any forms of wastage in their production practices from water to fabrics to various other resources required to put collections together.
NATALIE AND ALANNA
Natalie and Alanna work on a made-to-order business model, meaning that no fabric is thrown away. This massively reduces the chance of pieces ending up in landfill. Everything is sourced and produced locally further reducing the carbon footprint of each product. While made-to-order takes longer for the customer to get their piece, it is 100% worth the wait!
Reducing the negative impact of fashion on the environment is at the core of the Par Moi ethos. Each piece is made to order from deadstock and surplus materials, which means there is never excess stock to get rid of. Any excess fabrics are reused in new styles or custom orders, and every order is hand-made by Ashiya, the founder.
Every single peony swimwear piece is made from recycled and sustainable fabrics. For the printed fabrics, they use fabric made from ECONYL®, a 100% regenerated nylon made from abandoned fishing nets and nylon waste from landfills and oceans around the world. For their custom textured fabrics, developed in-house, they use GSR certified recycled fibre, such as Repreve®. For clothing the focus is on natural fibres such as Organic Cotton, Hemp and Linen, as well as innovative sustainable fabrics like EcoVero, which is derived from sustainably sourced wood pulp and certified by EU Ecolabel for environmental excellence. Every fabric is carefully selected for its reduced environmental impact and uncompromising luxury.
All of Sleeper’s garments are made locally in Kyiv and developed in-house at the brand’s atelier by artisans, using organic fabrics such as cotton, linen, hemp and EcoVero Rayon. The brand is on a mission to become a zero-waste brand starting with materials, to production to dispatch.
SLEEPING WITH JACQUES
The mission behind Sleeping with Jacques is to create beautiful, luxury pieces to inspire women whilst giving back to the community and honouring our environment. Here is a staple collection which supports slow fashion with classic designs made to last; Sleeping with Jacques uses responsibly sourced materials with the aim of eliminating plastic material wherever possible in their commitment to the environment.
SOLID & STRIPED
Solid & Striped are leading the way for repurposing fishing nets. Their sustainable swim collections are made from recycled fishing nets, recycled ocean plastic, and fabric scraps. Not only does this reduce waste and reuse unwanted materials, but it also reduces the carbon footprint of the product by at least 80%.
STRIPE & STARE
All Stripe & Stare products are made from TENCEL™ Modal (which is made from wood pulp). A naturally sustainable and soft fibre that starts with the tree and ends with the softest fabric you’ve ever felt. Stripe & Stare knickers are 95% biodegradable so when you are finished with them you can put them in the compost! The team is working on a 100% biodegradable version in 2021.
Studio Onyva is all produced in-house by the founders or their team in their studio in Vesterbro, Denmark. Studio Onyva uses only organic cotton, eco-tex or upcycled vintage materials. As with all pieces on Prochaine, the wonder of Studio Onyva is their versatility. Each piece can be worn as a matching set, a fun and quirky separate or deliciously cool loungewear depending on your mood.
Every piece is carefully and thoughtfully made locally in Uruguay using primarily 100% organic cotton and natural fibres such as linen. Collections are limited and every piece is made with durability and versatility behind them; they can be worn everywhere and anywhere!
VAN DER KOOIJ
Van Der Kooij products are proudly made in Australia. The focus on local production substantially reduces their carbon footprint and gives the team greater control over the production to help ensure it is as sustainable as possible. Each and every Van Der Kooij garment is hand finished in their studio and a record of its limited production is inscribed inside each garment. Van Der Kooij has also implemented a Plant-a-Tree programme through Carbon Neutral Australia.
Velvet Canyon sunglasses are made using acetate and eco-acetate, which is biodegradable (if you wanted to get rid of your pair - although we don’t know why you would!) and made using entirely plant-based plasticisers. Velvet Canyon are firm believers of the lifetime look for sunglasses, and as such offer free lifetime repairs, collect old parts that are beyond repair to be recycled into new gorgeous pieces. All Velvet Canyon sunglasses are UVA/UVB protective and the head offices are solar powered.
Each piece by Virago is handcrafted in Spain by skilled artisans using limited fabrics to ensure minimal waste. Any left over fabric is reused to create new products to ensure that the brand is using everything they possibly can. All of these pieces are produced in limited quantities to ensure uniqueness to the customer and to reduce waste as much as possible.
Wild Lovers uses primarily 100% organic cotton in their ready-to-wear, recycled nylon and polyester for their lingerie and has recently launched a completely recycled swimwear line made from REPREVE ®. REPREVE® transforms recycled bottles into high quality fibres made from 100% recycled materials, including post-consumer plastic bottles and pre-consumer waste. They are certified and traceable through U TRUST® using FiberPrint® technology. The brand is on a mission to integrate recycled and organic fabrics into their production with each season.